![]() ![]() It starts with the chickens themselves.Ĭooks Venture has done over a decade of research around chicken genetics to land on a proprietary pedigree line, the Pioneer, which is selectively bred to grow slower with a stronger immune system and much stronger gut health. On a smaller scale, this can lead to bland-tasting meat, but it also leaves the country’s supply of chicken open to being decimated by a virus.Ĭooks Venture, founded by Blue Apron co-founder Matt Wadiak, is looking to dismantle the existing system, one step at a time. It props up a conventional agricultural apparatus that focuses on corn and soy production, not to mention fosters a system where the vast majority of chicken available to consumers has been systemically inbred, lacking genetic diversity. And yet, the system in place to breed and feed and raise all this chicken is incredibly detrimental to our overall well-being. In pursuing their mission, Cooks Venture has developed a chicken yielding strikingly better taste, markedly improved animal welfare for their birds, strong natural pathogenic resistance for food systems (no antibiotics or other adulterants) and demand for regenerative agricultural crops.Chicken is the most consumed meat in the United States and the world. And you can taste the difference.Ĭooks Venture’s mission is nothing short of re-imaging animal agriculture and building a truly transparent, regenerative supply chain for the future. We work with nature, not fight against it. Every step - from breeding, raising our birds on pasture, to implementing regenerative agriculture systems - contributes to the amazing flavor of our chickens. Our chickens are pasture-raised, heirloom birds fed a diet of non-GMO feed. Cooks Venture is now the only company that can independently validate that it never uses antibiotics and provides verified Non-GMO feed to its birds. ![]() FoodID tests for the presence of antibiotics and other adulterants in the comprehensive and rigorous process. They are proud to announce their meat has been tested by new business FoodID, co-founded by Bill Niman. ![]() They are Certified Humane and verified Non-GMO. We're located in the “pasture belt,” a perfect region for raising birds outdoors year-round as well as close proximity to our feed farmers.Ĭooks Venture is a Global Animal Partnership Step 4 certified company, which is the animal welfare certification recognized by the ASPCA® Shop With Your Heart program. The farm is located on 800, forested acres in the beautiful foothills of the Ozarks in Northwest Arkansas. They partner with regional farmers to build regenerative systems to grow a diverse mix of non-GMO feed blends for their chickens. Core to their mission is advancing regenerative agriculture. This is in stark contrast to the industrial-bred and factory-farmed chickens that dominate the broiler industry. The Pioneer is a three-way cross with the heritage Transylvania Naked Neck, the heritage Delaware and a Peterson family line from the 1940s. Additionally, the bird has the best taste and texture available. Their breed, the Pioneer, is an heirloom chicken bred for stronger immune system, bone density, and health, ability to digest a more diverse diet grown in regenerative systems, and thrives outdoors. They are the only independent breeder without ties to the two globally consolidated genetics companies. Cooks Venture breeds and raises a slow-growth, heirloom chicken, taking into account the health of the animal and the health of the environment. ![]()
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